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We can transmit to the world a carefully managed perception of who we are, what we think is cool, what we wear and listen to. We need the network or no one will hear us, but we retain the power. Marketers can’t sell us meaning; we have to find it in their products, and if we do, and we’re passionate about them, we’ll happily tell everyone we can. But by the same token, if a brand or an idea makes one wrong move, it can cause the entire crowd to walk away.
Speaker: Matt MasonPosted: 26 Aug 2008 at 11:58 AMComments: None... Be the first to comment!
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