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  • Youth cultures today are small and loose-knit, floating on the electronic ether, making authentic connections with fans worldwide. Fans do not court them exclusively; they maintain open relationships with a number of other niche cultures at the same time. The days when punks had a uniform and were easy to identify are gone; marketers can’t tell who we are just by looking at us anymore. Old demographics are becoming obsolete, and old generation gaps are beginning to disappear.

    Speaker: Matt Mason
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    Posted: 26 Aug 2008 at 11:54 AM
    Posted By: Puck
    Comments: None... Be the first to comment!
    Tags: generation-y, individualism, pirates-dilemma